Born in the boom and raised in the crash, Jorge L. Guerra Jr. has been recognized as a forward-thinking real estate expert as it pertains to digital marketing, serving as a keynote speaker at a number of national and international high-profile industry events. Guerra delivers a fast-paced snap-shot with a blend of humorous anecdotes and solid selling principles that reflects the accelerated industry in which we work and live in today. A dynamic industry thought leader. Since launching his brokerage firm Real Estate Sales Force (RESF)15 years ago, his company has grown significantly with four offices throughout South Florida and over 475 agents. A real estate expert and international keynote speaker, Guerra knew that it was no longer about curb appeal, but rather web appeal. Through the marriage between digital marketing and real estate, Guerra’s uber-successful firm and strategic vision catapulted him into success. Most recently, he was named the 2020 Chairman of the Miami Association of Realtors, the largest real estate association in the nation, and the 2021 Global Liaison of the National Association of Realtors (NAR).